Coca-Cola: Blind to its Own Policy

In a recent interview with CNN, Coca-Cola’s CEO Muhtar Kent stated, “I think we have to evolve it [capitalism] to make sure it is better socially connected to the people’s wishes and needs to create a better harmony in the world.”

Well we at SHARK have news for you Mr. Kent, sponsoring animal abuse events such as you do at the Cheyenne Frontier Days Rodeo (, Reno Rodeo ( and Pendleton Rodeo ( amongst many others ( is not moving forward to creating a more harmonious world or paying attention to the people’s wishes. Newsflash Mr. Kent! We are moving rapidly towards a more compassionate society where animal abuse is no longer viewed as entertainment and since your share prices are dropping, nearly 8% since the closing high on July 30th, we suggest you put those dramatic words into action.

Rodeos these days are akin to the gladiator arenas of the now defunct Roman civilization where slaves and/or enemies were pitched against wild animals or each other.  Like rodeos these “games” have been romanticized into skilled combat between heroic men when in reality they were pits of hell to thousands of humans and animals. Rodeos too have been romanticized where audiences imagine it’s a good ole American tradition of studly cowboys showing off their skills at “working” their animals where nothing could be further from the truth. Drug abuse is rampant in both the participants and animals as in the case of young bull rider, Bryan Guthrie who died of an overdose in 2010 revealing the seedy underbelly of rodeos. Animals die or are horrifically injured on a regular basis and there is no turning away from the fact Mr. Kent, that if Coca-Cola wants to move forward then you need to pay attention to what you are sponsoring. We know that you love to ignore rodeo cruelty, pass the buck to your local bottling companies who also love to ignore the dead bodies being carted out of the rodeo rings, the illegal shocking of bulls and horses with electric prods, the terrorizing of horses in events like the wild horse race and the breaking of necks, backs and legs in the calf roping and steer busting events, but we know better. We know that the corporate Coca-Cola buck stops with you!

So lets revisit the official Coca-Cola policy on animal welfare, which states:

“The Coca-Cola Company does not endorse or condone any practice of cruelty to animals, and the Company does not sponsor or promote events where there is a risk of physical harm to animals. Additionally, The Coca-Cola Company does not sponsor rodeos or bullfighting events.”

It would seem that Coca-Cola is a little confused about its own policy as clearly the rodeos we have filmed show not just a “risk” of physical harm but ACTUAL harm and death to many, many animals. Plus Coke is still a major sponsor of the Iditarod Dog Sled race where a whopping 50% of dogs do not make it out alive and that figure does not include all the unwanted dogs who did not “perform” in this grueling race of 1,100 miles to the obscene standard required and are killed. This race has long been extremely controversial due to its horrific treatment of dogs and yet Coca-Cola continues to sponsor it, blithely ignoring its own policy.

Recently some employees of Coca-Cola in South America rescued an abused horse from outside of the Coca-Cola factory. We would like to suggest Mr. Kent start behaving like his compassionate employees and maybe even start following his own policy!

SHARK is asking that if you care about animals, you boycott all Coca-Cola products until they stop sponsoring cruelty.




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The NRA – Training a New Generation of Sociopaths


A few months ago, SHARK documented some of the worst animal abuse seen to date at the Wing Pointe shooting club. Alarmingly, the abuse occurred at the hands of two young individuals who appeared to derive great amusement at their extreme callousness. You can watch the video here:

The identity of one of the abusers was revealed to SHARK and after some investigation we discovered that he had a seriously violent attitude towards his family by imagining strangling them with piano wire, a post discovered on one of his social media sites amongst other horrible racist commentary. This is of course, of extreme concern considering the history of threats and cruelty gunmen at recent massacres have previously shown towards animals. Most recently, Jimmy Lee Dykes who kidnapped and held a 5-year-old boy in Alabama had allegedly beaten his neighbor’s dog to death with a pipe. The connection between youths committing violent acts on animals leading to violence against people is clear. It has been well documented by the FBI and the American Psychiatric Association and we have documented many occasions where young children are indoctrinated into cruelty and violence at these illegal live pigeon shoots.

In an interview conducted by the Humane Society United States (HSUS) with FBI Agent Alan Brantley, the HSUS found that the FBI believes, “..the investigation and prosecution of crimes against animals is an important tool for identifying people who are, or may become, perpetrators of violent crimes against people.”

Not so shockingly, PA local law enforcement has refused to act on this illegal activity, perhaps scared by the NRA’s involvement, which is a deeper cause for alarm. In a recent NRA alert sent to members they claim to care about America’s greatest asset, its children. Nothing could be further from the truth as they have spent hundreds of thousands of dollars, influenced multiple state senators and a local district attorney to ensure that nothing is done in the state of Pennsylvania to halt such gratuitous violence at these events. If they cared about American children they would certainly care that cruel live pigeon shoots are being used as a breeding ground for potential future violent offenders. The evidence is clear, and graphically explained in multiple studies by the FBI – violence against animals leads to violence against people, mix in guns and you have a potential Columbine in Pennsylvania. Eric Harris and Dylan Klebold who shot and killed 12 classmates at Columbine before shooting themselves bragged to classmates about mutilating animals. High school murderers Kip Kinkel in Springfield, Oregon and Luke Woodham in Pearl, Mississippi, tortured and killed animals before their shooting sprees and there are multiple examples of many more animal abusers turned killers horrifyingly, too numerous to mention.

FBI Agent Brantley also stated in the above-mentioned interview, “Some children might follow along to be accepted, but the ones we need to worry about are the one or two dominant, influential children who initiate the cruelty.” Given the deliberate horrific cruelty captured on film on September 30th plus the obvious violent fantasies posted publicly, it would seem more than prudent for the local law enforcement to initiate at the very least an investigation into the perpetrators of animal abuse at these illegal live pigeon shoots. If not, I would not be sending my children to any schools in that area any time soon.

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Virginia Senator Creates Senate Bill Inspired by SHark!!

They say you can always judge how successful you are being by the opposition but it is curious as to why it always appears to be the Republicans who come running to oppose any legal exposure of animal cruelty. As is the case most recently with Virginia State Senator, Frank M. Ruff introducing bill no. 954, which seeks to amend and re-enact §29.1-521.1 – Willfully impeding hunting or trapping; a class 3 misdemeanor, – extending it to include criminalizing the use of camera drones to film hunters and trappers. This bill clearly attempts to help cover up illegal activity as, to use an oft used conservative argument, what are you worried about if you are not doing anything illegal?

The Senator was quoted as saying that he was inspired to write this bill after reading news coverage of the SHARK camera drone that was shot down whilst filming animal abuse at Wing Pointe live pigeon shoot in November, 2012.

On Senator Ruff’s website he poses some questions he portends to ask himself and others when questioning a law and one of those questions states, “Does it give one individual or group an advantage over other individuals or groups?”  Well Senator Ruff, doesn’t your bill give undue advantage to those who want to keep animal abuse hidden? SHARK was engaged in LEGAL observation of what can only be described as ILLEGAL animal abuse so what exactly is the issue here? As an NRA member I guess it must come as no surprise that the Senator is only interested in second amendment rights as it pertains to his preferences and protecting criminals, their crimes and questionable people. Another statement on the Senators website which appears quite odd is, “Your views are important to me, but they must mesh with my view of the role of government in the lives of those of us in Southern Virginia.” What on earth does that mean Senator? Your constituent’s views are only important to you if they agree with your own? Is that what it means to be a public servant in Virginia? Ignoring others views so you can enforce your own?

Whilst Senate Bill No. 954 at present aims itself at hunters, which the deplorable reprobates that attend live pigeon shoots certainly aren’t and don’t even try to pretend to be, it can only be a matter of time when the exposure of cruelty at live pigeon shoots becomes the target of another bill much like the “ag-gag” bills introduced recently targeting undercover investigations at slaughterhouses and farms.  It is beyond unfathomable to me why, when criminal animal abuse is exposed, some rush to protect it. One can only assume they are benefitting in some manner from it. It would be more in keeping with a public figures role in office to support prosecuting people who commit crimes and denouncing illegal activity instead of using taxpayers money to further their own goals and protect special interest groups.

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